LinkedIn Ads Budget Calculator ✅
Use our free LinkedIn Ads budget calculators to help you plan your next campaign.
We have two calculators for you to use (both free 😊)
Use the first calculator if you want to work out a campaign budget for:
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Downloads
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Event Sign Ups
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Email Sign Ups
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Leads
The second calculator helps you work out a budget if £sales are your goal from running ads.
Plan your campaign budget and model different scenarios for your LinkedIn campaign with our free calculators.
How to use the calculators
1. Type in the number of leads/ sign ups or sales you're aiming for in the top box. For the sales calculator you'll also need the value of your product or offer.
2. Enter the conversion rate of your website lead/ sign up page. You can estimate this if you're not sure and we've put in dummy data to get you going.
3. Provide the Cost Per Impression (CPM). You can estimate this if you're not sure and we've put in dummy data to get you going.
4. Estimate the ad click-through-rate (the click through rate is your clicks as percentage of your impressions)
You may not know the CPM or ad click through rate. You can estimate and notice how changes to these numbers affect the budget.
A particular key number is your page (website) conversion rate. This calculator demonstrates how important it is to optimise your site to improve conversion.
By using this calculator you'll start to understand the levers of your campaign.
✅Need help running your LinkedIn Ad Campaign? Get in touch
The Leads or Sign Ups
LinkedIn Ads Budget Calculator
The Sales
LinkedIn Ads
Budget Calculator
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Who are The Polka?
We're a boutique marketing agency who help our clients reach new audiences, create connections that count and spark action
We're ready to help your business grow.
Want to run a adverts on LinkedIn or other social channels but not sure how much you need to spend? Use our budget calculator to plan what you need to spend in your next LinkedIn campaign.
Paid Social Budget Calculator: Frequently Asked Questions
1. What is a social media advertising budget calculator?
A social media advertising budget calculator is a tool that helps you estimate the costs associated with your social media advertising campaigns. It takes into account various factors such as CPM (Cost Per 1000 Impression), Click Through Rate, Page Conversion Rate and campaign goal to provide an accurate budget estimate.
2. How accurate is the budget calculator?
While the calculator provides a good estimate based on the inputs you provide, actual costs may vary due to factors like market competition and changes in platform algorithms. However, it offers a reliable starting point for planning your budget.
3. Can I use the calculator for platforms other than Facebook?
Yes, our calculator is versatile and can be used for multiple social media platforms, including Instagram, Twitter, LinkedIn, TikTok and more. Essentially it works for any platform where you buy the adverts on views (Cost Per Impression) rather than PPC (Pay Per Click), like Google Sponsored Ads.
4. How often should I review my social media advertising budget?
It's advisable to review your budget regularly, especially when starting a new campaign or making significant changes to your strategy. Regular reviews help you stay on track and make necessary adjustments to optimise performance.
5. Can The Polka manage my social media advertising campaigns?
Absolutely! At The Polka, we offer comprehensive social media advertising services, from strategy development to campaign management and performance analysis. We love helping businesses and charities succeed using social media advertising.
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