LinkedIn + Meta (Facebook & Instagram) Ads
to grow your business
Want to get your business in front of your ideal prospects?
LinkedIn and Meta Ads will start delivering more traffic to your website quickly.
They allow you to get your message/ product in front of the right people...now!
Iterate and optimise as the campaign matures.
Why use paid LinkedIn + paid Meta advertising?
Why use LinkedIn Advertising?
1. Reach the right people
LinkedIn Ads are all about precision—targeting real decision-makers, not random followers. You can pinpoint audiences by job title, industry, seniority or even specific companies. So your message lands directly with the people who matter.
2. Better quality leads
Unlike other social platforms, LinkedIn is professional-first. People aren’t just scrolling—they’re in work mode, actively looking for useful content, services and partners. Your ads meet them exactly where their attention (and budgets) are focused.
3. Measurable results
LinkedIn Advertising makes it easy to track real-world business impact. Whether you're after leads, website traffic, or brand awareness, you can clearly see what’s working and what isn’t. No guesswork, just data you can act on.
How it works
Kick off call
Tell us your goals and your
challenges.
We'll gather the necessary information to create a solution that is bespoke to you.
DEVELOP THE STRATEGY AND PLAN
We work with you to create a strategy and practical plan which will support you in reaching your goals.
TEST, LEARN AND OPTIMISE
The great thing about paid social is that you can test, learn and optimise as you go. The campaign may be live but we always work to improve and optimise.
Let's chat
“ Thank you The Polka team for your enthusiastic support of our events this season. Without your exceptional knowledge of Meta and your guidance on how powerful this medium of advertising is, we would not have seen the success that we saw this year”
Stonor Park, Buckinghamshire
LinkedIn Paid Advertising - Frequently Asked questions
What is paid social advertising?
Paid social advertising involves purchasing ad space on social media platforms to promote your brand, products, or services. These ads can be targeted to specific demographics, interests, and behaviors, making them a highly effective tool for reaching your ideal audience. By leveraging data-driven strategies, businesses can increase visibility, drive engagement, and boost conversions through various ad formats like images, videos, carousels, and more.
How does paid social advertising differ from organic social media marketing?
While organic social media marketing relies on non-paid strategies to grow your audience—such as posting content, engaging with users, and optimising your profile—paid social advertising involves directly investing in ad space to reach a broader or more targeted audience. Paid ads typically offer faster results and more precise targeting options, enabling brands to achieve specific objectives like increasing website traffic, generating leads, or boosting sales with measurable ROI.
What are the best practices for creating an effective paid social advertising campaign?
Successful paid social advertising campaigns start with clear objectives and understanding your target audience. Best practices include:
Targeting Precision: Utilise platform-specific tools to define your audience based on demographics, interests, and behaviors.
Compelling Content: Design visually appealing ads with concise, action-oriented messaging. A/B testing different ad formats and creative can also help you find the most effective approach.
Budget Management: Set a realistic budget based on your goals and adjust it based on ad performance and insights gained from ongoing analytics. (try our budget calculator by clicking here)
Performance Monitoring: Regularly track and analyse the performance of your campaigns using metrics like click-through rates, conversion rates, and return on ad spend to continually optimize and improve your strategy.
Need help with your paid social advertising?
Contact Us.
Who are The Polka?
We're a boutique marketing agency who help our clients reach new audiences, create connections that count and spark action
We're ready to help your business grow.
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